The $200k to $320k band reflects base salary for Head of Product hires closed in United States in the last 12 months. The median of $250k sits inside a market where technical scope, team size and equity mix push the top of the range faster than the base.
Compensation for Head of Product in United States typically breaks down across three levers: base salary, annual bonus tied to commercial or delivery targets, and equity for growth-stage businesses. Total cash on target is usually 15 to 25 percent above base for leadership roles, and equity can add materially over a four-year vesting window.
For candidates: the fastest way to move up the band is a scope change, not a title change. Ownership of a P&L line, a hiring plan, or a new market delivers a larger step in the next offer than an incremental title bump.
For hiring leaders: paying at the median in United States keeps you competitive for the middle of the market. Paying at the $320k end is where you close the top decile of candidates who already have a strong current package to walk away from.
Bands are built from offers and closed placements across the EQ Group portfolio brands in the US and UK, reviewed August 2026. Figures are annual base salary in thousands, excluding bonus and equity. GBP conversions use a single stated rate of £1 = $1.27 as of August 2026, so cross-market comparisons stay consistent rather than moving with the daily market.